Jacob’s Creek’s new place online.
Welcome to our space. Australia’s favourite wine brand now has a new home on the web. Created by Clemenger Blue, our own in-house digital department.
Jacob’s Creek Website.
Orlando Wines, client of the agency for 20 years, produces and markets one of the world’s most popular Australian wines. Over the past 12 months they have recognised a need to create a global digital presence of equal status, briefing us to create not only a category leading website but a globally recognised best practice consumer website, catering for the Australian market and around 70 other countries where the product is sold.
Under the leadership of Digital Strategist, Chris McArdle, a vision for a new site was created. It retains the best from the previous site, while creating new levels of consumer engagement with tiered information levels, user friendly navigation and attractive usability. Importantly, it caters for all markets; it presents global content plus integrated localised content, such as range availability, news and awards. A language module will also roll out over the coming months.
While the presentation of the site is in Flash, the content is dynamically created from HTML files meaning that the site is entirely search and indexable by Google. This also means that close to 100% of the site content is editable by Content Management System (CMS), but still able to be displayed in fonts and style consistent with the core branding for Jacob’s Creek.
This is just the start for the new Jacob’s Creek digital presence. Promotional and product microsites support the consumer brand site, each offering a different feel, function and level of interactivity for the user. The new Jacob’s Creek Reserve microsite is set to launch next month and will take the category by storm!
Jacob’s Creek is now beginning to offer deep engagement online for trade and media, and heavy right through to lighter category users. Maybe you’re into wine, looking for some online entertainment or just want some snippets to share at your next dinner party? Visit http://www.jacobscreek.com